Calculating the consequences of dating sites’ assets in individual self-presentation and peer-interactivity on company performance
Abstract
With internet companies increasingly purchasing brand brand new technologies and applications which will make their web sites appealing, social and interactive with e-store customers, less is famous concerning the success motorists for just one sort of e-store, particularly online sites that are dating. Online dating sites are characterised by clients’ heavy utilization of self-presentations and frequency that is high of interactions with all the objective of getting a partner. Nevertheless, their particular share to internet dating sites’ firm performance is ambiguous. This short article is designed to empirically examine the results of this two customer-focused internet functions: client self-presentation and peer-interactivity on firm-performance utilizing information from a dating website that is chinese. The findings confirm the important part of self-presentation for a dating web web web site, where in addition it somewhat influences the degree of peer-interactivity, visitors to an individual’s profile web page, and firm performance. Read more →